Staying in Shape: Building Payer and Provider Readiness

This webinar reframes market access as a high-performance discipline that demands constant conditioning, not episodic training. It examines why staying in shape now matters given payer pressure, provider fatigue, and compressed launch windows, then moves into practical readiness drills for field teams, including mock access challenges, PIE simulations, and objection handling. The session addresses cross-functional alignment as a core conditioning requirement, integrates PACS and evolving HCP expectations, and shows how those shifts are changing field conversations. It concludes with a launch playbook that connects access and clinical value earlier in the lifecycle and outlines how to sustain readiness after launch through structured training and feedback loops.